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About Pick The Fruit Ltd

Direct sourcing.
Egyptian heritage.
UK expertise.

A UK-based wholesale importer built on two decades of direct relationships with Egyptian farming and packing operations.

Egyptian export port — reefer containers bound for UK wholesale markets
Egyptian export port — reefer containers bound for the UK
Our story

Built on direct sourcing.
Built for UK trade.

Pick The Fruit Ltd is a UK-based fresh produce import and distribution company, working directly with family-owned farming and packing operations established since 2003.

With strong agricultural roots and direct sourcing capabilities, we specialise in supplying high-quality fresh vegetables and fruits from Egypt to the UK market — serving wholesalers, retailers, and the hospitality sector with reliability and competitive pricing.

Our focus is always on three things: reliability, competitive pricing, and consistent quality. These aren’t just words — they’re the foundation of every relationship we build with buyers across the UK.

🇪🇬 Egypt → 🇬🇧 United Kingdom
Direct farm-to-buyer · No agents · No intermediaries
Direct sourcing
We own the supplier relationships — full traceability, no brokers.
UK registered
All import logistics and compliance handled domestically.
Est. 2003
Farm partnerships built over 20+ years of agricultural roots.
B2B only
Trade accounts only. Flexible volumes. No retail sales.
Egyptian heritage

Why Egypt.
Why it matters.

The founders of Pick The Fruit Ltd are of Egyptian heritage — and that’s not a footnote, it’s the foundation of everything we do. We didn’t find Egypt on a sourcing map. We grew up knowing it: the land, the farming families, the packing houses, the seasonal rhythms of the soil.

That deep-rooted connection means we have access to farms and operations that no external broker or agent could replicate. Trust built over generations, not procurement contracts. When you buy through Pick The Fruit, you’re buying through people who have lived this supply chain their entire lives.

Egypt is one of the world’s great agricultural nations. The Nile Delta, with its uniquely fertile soil and ideal growing climate, produces some of the finest fresh vegetables and fruits in the world. Egyptian onions in particular are prized by UK wholesalers for their flavour, their shelf life, and their consistent grading — qualities that come from the land itself.

Egyptian farmland — direct sourcing partner for Pick The Fruit Ltd since 2003
The Nile Delta
Egypt’s agricultural heartland
No.1
Egypt — world’s largest onion exporter
365
Days per year growing season
20+
Years of direct farm relationships
How we work

Our supply chain

From field in Egypt to your warehouse in the UK — here’s exactly how we operate.

01
Direct farm sourcing
We source directly from trusted Egyptian farming and packing operations. No agents, no brokers, no intermediaries. Relationships built over decades.
02
Grading & packing
Produce is graded, quality-checked, and packed to your specification at source — before it leaves Egypt. Every shipment meets agreed standards.
03
Import & logistics
We handle all UK import compliance, documentation, and refrigerated logistics. Cold chain integrity is maintained from farm to delivery point.
04
UK delivery
Delivered direct to your warehouse, market, or site. We coordinate delivery schedules around your operational requirements — not ours.
Our values

How we operate

Three principles guide every decision we make as a business.

Reliability above everything
We know that your business depends on your supply chain arriving when it should. We don’t overpromise and underdeliver. We commit to schedules and we keep them.
Transparent pricing
Because we go direct to the farm, we can offer genuinely competitive pricing. We don’t inflate margins — we build long-term relationships by being fair.
Quality you can count on
Consistent grading isn’t a feature — it’s a minimum requirement. Every shipment is packed to specification. If something’s not right, we fix it.
Ready to work together?

Open a trade account with Pick The Fruit

Whether you’re a market trader, distributor, retailer, or food service operator — we want to hear from you.

Get a Quote How We Work